Ford Fiesta Discontinued In Italy
- Written by : Ashton G. Curran
- Date Published : 2023-04-14
- Date Updated : 2023-04-14
- Category / Tag : ford
This marks the end of one of the company's most successful models, with over 15 million units sold worldwide in 46 years.
The latest generation of the Ford Fiesta, the seventh, made its debut in 2017, and was distinguished from the competition for the many driving aid devices present and its remarkable dynamic qualities.
However, the American company, like many other car manufacturers, has decided to shift its focus towards segments that ensure greater profits and margins, such as medium and large SUVs, sacrificing the Fiesta on the altar of electric vehicle development.
The Blue Oval's goal for 2030 is to deploy a 100% electric range, and steps in this direction have already been put on the agenda.
Behind the Ford Fiesta is the genius of Lee Iacocca, who sensed that times had changed and that there was room for a model capable of rivaling increasingly fierce competition in the small car segment, which in Europe was dominated by Italian and French cars.
To draw the pencil of Tom Tjaarda, the first Ford Fiesta made its debut in 1976, and was immediately confirmed as the most successful small car in Europe.
The second generation made its debut in 1983, with a more "fresh" look and the massive use of raw plastic.
With the third generation, which made its debut in 1989, the Blue Oval utility vehicle officially entered the modern era, offering a completely new line that was decidedly slimmer than the previous series.
It was a great success, managing to beat competitors of the caliber of Fiat Uno, Opel Corsa, Peugeot 205, and Seat Ibiza.
In the two-year period 1991-1992, deliveries exceeded 1.8 million.
The fourth generation, launched in 1995, had a more modern style despite being engineered on the same platform as the previous one.
It brought to the debut the new Zetec-SE family of petrol engines, available with displacements of 1.1 and 1.4 litres.
The fifth generation of the Ford Fiesta made its debut in 2002, equipped with ABS and a passenger airbag as standard.
Engineered on an entirely new platform, it was distinguished by lean lines and marked wheel arches.
The engines were naturally aspirated petrol with 1.2, 1.3, 1.4, 1.6 and 2 liters of displacement, plus a 1.4 and a 1.6 common-rail turbodiesel built in a joint venture with the PSA group.
The sixth generation of the Ford Fiesta debuted in 2008 and is produced until 2017.
Built on the platform of the new Mazda 2, developed in collaboration between the two car manufacturers, it was the Fiesta that has been more successful.
The seventh and latest generation of the Ford Fiesta arrived in 2017 and immediately stood out for the many driver assistance systems available.
Despite the quality of the technical project, the seventh generation of the Fiesta has not managed to replicate the success of the models that preceded it.