Dacia Art of Being Essential
- Written by : Ashton G. Curran
- Date Published : 2023-04-13
- Date Updated : 2023-04-13
- Category / Tag : dacia
From Sandero to Spring, Jogger, and Duster, Dacia's four models are each unique, offering different features to cater to specific needs.
Dacia has achieved its success by betting everything on concreteness and essentiality.
The Duster is a great example of this.
The driving position is high, and the interior is spacious and comfortable.
The small 100 horsepower turbocharged engine with dual fuel petrol and LPG is ideal for city traffic and offers low consumption, with 6.9 liters per 100 kilometers in the mixed cycle.
This is a significant selling point for Dacia, as they provide cars with affordable prices at the time of purchase and attractive running costs, appealing to a wide audience.
Despite the low costs of their vehicles, Dacia cars are anything but low-cost.
This is evident from the first contact with the LPG Duster, which is priced between 18,500 to 21,550 euros.
Dacia has managed to appeal to a broader audience who makes logical and reasoned choices.
Although the brand still acts as a monk, Dacia's manifesto knows how to find consensus among those people who identify with a radical product, regardless of their purchasing power.
Dacia has continued to increase its popularity by renewing the look of its logo and simplifying the word "Dacia" to make it an easy and intuitive graphic sign.
This has reinforced the brand's image as a desirable option because of its ability to limit itself to the essentials, winking at a subculture that overlooks the world of travel and adventure.
In conclusion, Dacia's success is based on sincerity, offering affordable yet quality vehicles with no aesthetic frills or suggestive acronyms.
Their cars cater to specific needs and offer essential features, providing a logical and reasoned choice for a broader audience.
Dacia continues to reinvent its image, making it more desirable by simplifying its brand's identity.