The Birth of Zeekr X

Zeekr X was born out of Geely Auto Group's desire to create a new premium EV brand that would push the boundaries of what is possible with EV technology. The brand was officially launched in April 2021, with the unveiling of its first model, the Zeekr 001. According to An Conghui, President of Geely Auto Group, Zeekr X represents a new era of EVs that combines performance, technology, and luxury in a way that has never been done before. "Zeekr is not just a car brand, it is an ecosystem that offers customers a new way of life," Conghui said.

Mission and Vision

Zeekr X's mission is to "create a new era of mobility" by offering premium EVs that combine performance, technology, and luxury. The brand's vision is to be a global leader in the EV market, with a focus on sustainability, innovation, and customer satisfaction. One of Zeekr X's core values is sustainability. The brand has made a commitment to using recycled materials in the production of its vehicles, and it aims to have a zero-emission production process by 2025. Additionally, Zeekr X has plans to introduce a subscription-based ownership model, which would allow customers to pay for the use of their vehicle on a monthly basis, rather than owning it outright. Zeekr X's lineup currently includes the Zeekr 001, which is available for pre-order in China. However, the brand has plans to expand its lineup in the coming years, with the introduction of new models and variants.

Features and Specifications

The Zeekr 001 is a premium SUV that boasts impressive performance and technology features. It has a range of up to 700 kilometers on a single charge, and it can be charged from 0 to 80% in just 25 minutes using a fast charger. The vehicle also has a top speed of 200 km/h and can accelerate from 0 to 100 km/h in just 3.8 seconds. In terms of technology, the Zeekr 001 is packed with features, including a 15.4-inch touchscreen display, a 12.3-inch digital instrument cluster, and a 14-speaker sound system. The vehicle also comes with an array of safety features, including adaptive cruise control, lane departure warning, and blind-spot monitoring. One of the unique features of the Zeekr 001 is its "smart ecosystem," which includes a range of connected services and features that are designed to enhance the driving experience. For example, the vehicle can be controlled using a smartphone app, which allows owners to remotely start the vehicle, check its battery level, and even adjust the temperature inside the cabin. Zeekr X is also leveraging technology to offer a new ownership experience for customers. In addition to the subscription-based ownership model mentioned earlier, the brand is also exploring the use of blockchain technology to create a more transparent and secure ownership process. This would allow customers to track the entire history of their vehicle, from production to ownership, using a decentralized ledger.