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Tesla Threatens German Competition

  • Written by : Ashton G. Curran
  • Date Published : 2023-03-10
  • Date Updated : 2023-03-10
  • Category / Tag : tesla
Tesla Threatens German Competition
If Tesla achieves its goal for this year, it will easily surpass Audi and aim for the top position among premium manufacturers....

Last year was another record-breaking year for Tesla, with sales increasing by 40%, resulting in over 1.31 million units sold. This is a remarkable achievement, especially considering the pandemic, raw material shortages, and the conflict in Ukraine.

The situation is noteworthy as BMW's sales declined by 5% to 2.4 million units, while Mercedes-Benz's sales increased by 5% to 2.04 million units, and Audi's sales dropped by 4% to 1.61 million units.

In the electric vehicle segment, Tesla's dominance is complete, with the three German carmakers having sold only 483,200 units in 2022, which corresponds to just 37% of Tesla's sales.

Tesla Sales Dominance

For this year, Tesla estimates suggest that it will sell 1.8 million units, a number that will bring the American company very close to the top three German premium manufacturers.

Regardless, the future looks bright for Tesla, as it plans to launch the Model 2 and benefits from the new gigafactory in Mexico.